Most small bangkok massage businesses have a limited advertising budget. During a recession, it's easy to make up some of those dollars by holding back on advertising. Standing out in the marketplace is hard enough when you and your competition are battling it out in the ad world. As your competition cuts back on ad spending, your online advertising can cut through that clutter. Consumers may not be spending as much but they are still spending. If you're not the company they think of when they do spend, your sales will decrease. While your competition is cutting back, you have the chance to be the company consumers spend with now while gaining their future business as you continue to advertise in good times and bad. In a bad economy, there are many opportunities to expose your business to new customers that aren't always possible in a good economy. Every one of them can be explored to help you solidify your place in business and stand out from your competitors. The advantages of print advertising is that you can reach a vast audience of potential clients. The disadvantage is that you also reach people you don't want as clients. When you advertise, you likely will get at least an occasional client that is requesting sexually oriented services from you. Every legitimate massage therapists finds this to be incredibly draining, degrading and infuriating.